Michelle Shelton joined SCE FCU in July 2016 as the Chief Marketing Officer overseeing Marketing and Brand, Business Development and Community Relations. Michelle is excited to be on the West Coast and passionate about the work and partnerships of SCE FCU with their members and communities.
Prior to coming to SCE FCU, Michelle was the Chief Marketing Officer at Georgia United Credit Union. Her responsibilities included leading and directing the Marketing, Business Development and Staff Development efforts for the $1 billion organization. Michelle also played an instrumental role in strategic planning, product development, member loyalty programs and building community partnerships for the credit union.
Prior to working in credit unions, Michelle had a 20+ year career with Royal Bank of Canada (RBC), where she held various leadership positions. Starting in the RBC branch network and working her way throughout the organization, her last five years were spent at RBC headquarters where she was responsible for leveraging local markets to build brand and increase customer awareness. While at RBC, Michelle also coordinated the Olympic Torch Relay, Social Media and the “Free the Children” partnership.
A native of Canada, Michelle holds a Master of Business Administration from Dalhousie University in Nova Scotia.