Michelle joined SCE Credit Union in July 2016 as Chief Marketing Officer, overseeing Marketing, Member Experience, Business & Community Development, and their 501c3, the Center for Financial Empowerment. The following year, she was named Chief Experience Officer, with the additional responsibilities of overseeing branches and the contact center. Overall, Michelle’s team comprises more than half of the Credit Union’s nearly 200 team members.
Prior to joining SCE Credit Union, Michelle led the marketing and brand initiatives at Georgia United Credit Union. In both roles, Michelle enjoyed the significant components of strategic planning, product development and building community partnerships for the credit unions.
Before moving to the credit union side of banking, Michelle had a 20+ year career with Royal Bank of Canada (RBC), where she held various leadership positions. Beginning in the branch network and working her way through the organization, Michelle’s last five years there were spent at RBC Headquarters where she was responsible for leveraging local markets to build brand and increase customer awareness. While at RBC, Michelle coordinated the Olympic Torch Relay and the “Free the Children” partnership.
A native of Canada, Michelle holds a Master of Business Administration from Dalhousie University in Nova Scotia and is a graduate of the Credit Union Executive Society’s CEO Institute.