SCE FCU Selects PCGCampbell as Public/Media Relations Partner
May 23, 2011 | News & Press
FOR IMMEDIATE RELEASE
LOS ANGELES, Calif. (May 23, 2011) – SCE FCU, with $500 million in assets and more than 42,000 members, has chosen PCGCampbell (PCGC) to handle public and media relations. “PCGC possesses a unique communications blend of finance and community expertise and we’re confident they can help us exceed our marketing goals,” says Annette Coronado, SCE FCU director of marketing. “They understand the unique advantages credit unions bring to the marketplace and the diverse Southern California landscape. I’m excited to begin working with them to enact strategies that will help elevate the SCE FCU brand.”
SCE FCU provides financial education, investment services, auto and home loans, along with checking, savings and credit card products to its membership. The credit union, headquartered in Irwindale, supports Southern California Edison employees and is also open to all Californians. “I have a deep appreciation of the people helping people motto,” says Shane Smith, PCGC managing partner. “SCE FCU is a cornerstone in communities they serve, and through their smart financial programs we’ll be able to tell positive personal and business banking stories in Southern California."
SCE Federal Credit Union was founded in 1952 and currently has more than 42,000 members, $500 million in assets, several Southern California branch locations, thousands of shared branch locations across the United States and more than 28,000 surcharge-free ATMs available to members. SCE FCU serves all of Southern California, with membership open to individuals and businesses. SCE FCU is a not-for-profit entity committed to improving the financial well-being of the communities it serves, especially those underserved by mainstream financial institutions. With a strong commitment to volunteerism, employees donating hundreds of hours to local community causes each year, and the creation of the SCE FCU Foundation that provides muchneeded financial education to the underserved, SCE FCU is a cornerstone in Southern California communities.
PCGCampbell is an integrated marketing agency with an emphasis in public/media relations, event management, advertising and brand development. With offices in Torrance, Calif, and Dearborn, Mich., PCGC, one of the largest privately held PR firms in the U.S., assists clients in the financial services, automotive, consumer goods, travel and leisure, sports and entertainment industries.